Andrea J. Wang

Brooklyn, NY
Harris for President
NowThis Newsroom
The Emancipator
NowThis Video
ExplainThis!
LUNAR Seltzer
Audiofossils
Script Wizards RPG Zine
Taxi Strike Flyer
ProjectorFest
Riso Print Series

About



LUNAR Hard Seltzer

Feb 2020

LUNAR is a hard seltzer brand presenting traditional Asian flavors in a new way. I took the existing vertical logo, color palette, and photography, and extended it to a variety of different applications. 


ROLE GRAPHIC DESIGN, MOTION DESIGN

BRAND APPLICATIONS
The challenge was to present long-familiar Asian flavors in a fresh way without compromising the cultural connection. 

To convey a fresh and energetic tone, I took a minimal visual approach, letting the brand speak for itself and be accessible to a wider audience. I added clean graphic elements, leaned into crisp photography, and created animated treatments that evoked bubbliness. 






DIGITAL PRESENCE
I wanted the fresh, engaging brand feel to extend across various digital touchpoints.



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