Harris for President

Jul 2021 – Nov 2024

Part of a 20-person design team implementing 3 brand systems over 4 months through a historic candidate switch—a design sprint lasting 107 days. 


ROLE SENIOR DESIGNER


MAJOR THINGS TO ADD: Luggage tags, merch, social posts(10 days, quote, maybe just grid of concepts )
new page maybe for kamalas captains/gotv stuff ? -- would need grid of concepts. refer to examples. just refer to slideshow that johan made?
    ig stories that u made for blake
    early vote story concepts/grid post concepts
    some random merch ideas
    buttons and tote 
    newsletter header, maybe like landing page or something 
    

Design for the following
Paid ads(print/digital/OOH)
Advance (DNC/debates/rallies)
    luggage tags, asian language placards, philly debate backdrops, dnc lollipop signs, buses, planes 
Merchandise- white dudes, childless cat ladies, mug, madam president
Organic Social - 30 days left, contrast, ig bubble icons
Get Out the Vote (sub-brand)
    kamalas captains, final stretch
    social templates

some random pics for the vibe - the one with arms up outdoor rally

tasked with putting forward the 
of a highly visible campaign.
A record $58 million was rasied by static ads alone. 
with 
instagram 

Our work was characterized by speed and volume, 

Philadelphia Inquirer

https://www.inquirer.com/politics/election/kamala-harris-philadelphia-ads-wawa-wit-pretzels-debate-20240909.html

EVENT DESIGN (ADVANCE)Over the course of the Harris campaign, our team designed assets for over 180 live events. Design played a critical role in elevating the candidate and energizing supporters, with location-specific touches creating a sense of connection.









ORGANIC SOCIALDesign of @KamalaHarris social platforms, including Instagram grid and story posts, Youtube thumbnail designs and text-on-screen styling for video assets.


GET OUT THE VOTE BRANDSub-brand for MISC PRINTED MATTER3 buses, 2 planes. 2 policy books, countless t-shirts.



TEAM
SHAR BIGGERS
SEPTEMBER BROADHEAD
CANDICE DAYOAN
TIM DO
KIMIA FARIBORZ
CHANEL GILCREASE
MCKINLEY GILLESPIE
LAURA HARDWICK
HARRISON MITCHELL
ANA RICE
LINDA STRONG
MARGHERITA URBANI
JOHAN VILCHEZ
NOAH WHITFORD
STEPH WOLF

ANDREAJWANG@GMAIL.COM