andrea j. wang


Platform Hotel

Graphic design, branding

Apr 2021

personal project

Branding for a hostel inspired by chaotic internet nostalgia. Located in the heart of Silicon Valley, the Platform Hotel provides a grungy contrast to the slick tech scene.

SVA Brand Identity course, Spring 2021
Instructor: Anita Zeppetelli

Process and inspiration

The logo design was inspired by schematic diagrams mapping early internet networks.

I leaned into computer-generated imagery that was popular during the ‘90s and early ‘00s, and chose the overlapping computer windows to reference the experience of viewing computer interfaces. The offset layouts reference the diagonal motion in the logo as well.

Alternate visual directions


plz come back soon